Get your website noticed with 3 easy tweaks

Copyright 2006 Inspiration, Inc Did you know that the average person will spend less than 15 seconds reading your webpage? So much for all that perfectly-precise text where you describe absolutely everything you do in loving detail! Guess what-no one's reading it. They're skimming. Are you skimming now? A couple months ago I bought some website traffic analysis software so I could tell how my search engine placement is going and see what my popular pages were. I about fell over dead when I realized how quickly people click in and out, especially because I do some pay-per-click advertising that costs me over $1 per click! Being a detail-queen myself, I had to completely re-think my copy writing. To be the most effective, your website copy should be written for 3 types of website browsers. If you make these small tweaks, you'll have your bases covered! Tweak Number 1: Write for People Who Scan: Most people surfing the web are page scanners. To speak to them, employ a combination strategy for easy readability: • Use effective headlines (big and small) • Be sure to bold text on important words • Include text boxes with small bits of copy • Utilize photos with word captions • Give them bulleted lists If your page is scan-friendly, a reader will be able to understand the main benefits of what your business does, without ever having to read the tiny text. Tweak Number 2: Write for People Who Love Details: Now that you've grabbed someone's attention with your headlines, then you want to deepen their interest with the small text. Don't put very much detail on your home page. Put the detailed information a level or two deep, in the places where someone is looking for specific information. Remember, you want to break up the tiny text with lots of breaks for those page scanners. Tweak Number 3: Write for Computers: That’s right, I said write for those computers – you know the ones that determine your search engine placement. One of the best ways to improve your search engine placement is to include lots of keywords in your writing. (Don't be obnoxious and type your keywords in a nonsense fashion. That can get you banned from search listings.) But, DO use your relevant keywords on every page, in the headlines and in the details. Here's another trick you might not know: if you use bold font for your keywords, it can help your results. Detailed articles & newsletters (with your keywords) work well too. Go ahead and build your site deep with rich content, just don't lose the page scanners by putting the detail up front. When you strike a harmonious balance of all three types of website copy, you should notice better results. When I focused on keywords, Google bumped me up to the 2nd page for "small business coach." When I revamped my home page, my newsletter subscription rate tripled. When I started archiving my newsletter articles, I noticed that I got more traffic from people searching for those specific topics. Try some of these small changes, and watch what happens.

10 Great reasons why the discipline of article writing is necessary for any internet marketer

: The hardest part about writing, is getting one’s self to actually start writing. Most writers usually hate to write but love it when they have finished writing. To be able to escape this process, what some writers do is procrastinate. Having this attitude really does not get anything done. One of the basic reason why some think this way is because they are afraid to fail. They also put tremendous pressure upon themselves, thinking that whatever writing that they should do and produce must be brilliant. The fact of the matter is that no writer, or person for that matter, is perfect. Everyone has flaws and having imperfections is the perfect reason why more writing should be done. Discipline is important. Without this, nothing will get done or will get written. Having discipline causes any writer, especially those who write articles for the internet, to think clearly and go beyond his or her mundane concerns. When one has discipline, the focus is on the output and not on the ego. Discipline serves as a guide Having discipline enables anyone to think in a lucid manner. It also helps in coming up of ways to present the details and facts of an article. A disciplined mind gets things done easily. Using a guide in numbering the characters that should be present on each line of a given article is an easy and controlled way to limit as well as define what it is to write about and how. Observe how doing this and setting a limit to one’s self actually helps the writer compose the article thereby avoiding awkward breaks in each sentence. When this is done, readability of the article is achieved as well as the topic at hand becomes a whole lot clearer. Discipline helps achieve focus There are a million things to write about as well as there are a million things to say. Having discipline makes it a lot easier to select a particular idea or subject. A general issue could still be broken down in sub topics and start from there. The words to be used for such an article must also be appropriate to the kind of reader targeted. Once this is decided upon, selecting the appropriate mood, be it serious, funny, etc. would be a lot easier. Having discipline makes it easier to break a topic down If it is simply too overwhelming to write an article in one get up and go fashion, the only solution is – don’t write it. Discipline yourself to think of the article in easy and convenient small chunks. Take each idea as one paragraph. Then think of another idea in terms of another paragraph. Then, make a simple outline of the article as well as the issues and topics that will cover it. Discipline yourself to just let go Writing is a process. It is best that writing be not forced. Such an attitude produces an article that is stiff, unreadable and – most likely – unlikable. Discipline yourself to just write A lot of things could crop up inside one’s head about the article one is intending to write. It is easy to be distracted about other topics that could be included in the article, or other issues, as well as other subtopics. It is best that one should just stick to the current topic at hand. Topics or issues that are off the main points must be avoided. Remember that the objective is to write, complete and finish the article. Entertaining any and all forms of distractions will not be helpful. Be disciplined to not edit --- at least not yet In any first drafts, the key to writing completely is to let the ideas just flow. Editing must and will have to come at a later part. Editing is not part of the writing process, at least in this stage where thoughts really just have to flow, so let it. Be disciplined to re-read and review the article After the writing is complete, this is the perfect and best time to start reading it as well as reviewing it. First time drafts must be proofread. This is also the best time to start editing. Check and find out which parts seem to lag. Is there any weak idea that needs backing up? Are there no spelling errors in the article? Are there any errors in grammar? Such mistakes must be paid attention to as it could distract the readers from the idea and point of the article. Discipline yourself to relax After writing, let the article stand or sit on its own. Get up and eat, sleep, read, watch television or simply get out. Make sure that you spend at least a day letting the article breath. Discipline yourself to re-write Getting back to the article after a considerable amount of time away from it enables anyone to look at it with fresh eyes. Check the title. Review if the sentences are complete thoughts. Delete or re-write what needs to be edted or re-written. Well-written articles should be satisfying and not leave readers wanting to have more. Discipline yourself to make the article known After all is said, written and done, it is now time to send the article out. Readers should be appropriately advised where the article came from, who wrote it or if there is any link related to the article and its source. In summary, discipline helps anyone, especially in writing, start and finish a task with a process that is methodical and one that actually works. All one needs is discipline to carry it through. Article may be freely published as long as the article, author's name and Bio information with link remains in tack. If used for an e-course, please inform the author via email. The contact info can be found on her site.

1Stepsystem a one step internet marketing revolution

1StepSystem is basically a Complete Automated Home Business, and is promoted as “Hands Free Income”. Co-Founders Rod Stinson and Chris Koehl are known for being tops at what they do, with incredible track records. Rod was rated as “One of the Top 20 Network Marketers in the World”, and is a top producer in several MLM companies, hundreds of thousands of people in his downlines. Chris is an expert internet marketer and had created the online marketing system for many companies. Amongst them are Xango, Oasis Wellness Network, Pro-Step, SeaSilver, LifeForce International, Mannatech, My Golden Leads, Best Leads, Precision MLM and Credit Secrets. Both Rod and Chris wanted to build an organization where people who have ventured into network marketing unsuccessfully over the years could finally have the chance to become successful. As contrast to traditional concepts of Direct Marketing , there were many difficulties in introducing the system to anyone and more specifically if we ask our freinds and relatives to understand the system. Being on the inside track developing online systems, Chris knows the downsides of MLMs, and why people failed. He quoted in his biography, “Sometimes the problem was the product being marketed, sometimes it was the pay plan, sometimes it was the owner or administrators of my system, and sometimes it was all three. Needless to say it was frustrating. I spent years perfecting my online system but could never find the right business model to plug it into then…Rod Called. You know, sometimes you know, when you know…5 minutes into our conversation I began to get goose bumps, the idea Rod had was exactly what my system needed to be married to – and by doing so, all the previous challenges would be eliminated.” The idea Rod and Chris had with the 1StepSystem was to build a company where those that had been unsuccessful with network marketing in the past, could finally be given a way to become extremely successful. The ‘system’ has been very good to them and they wanted to find a way to give a little ‘pay-back’. You know what? That’s exactly what they’re doing. Chris and Rod are offering an unheard of 83.7% payout, that’s next to impossible to beat. As a matter of fact, I’m told, that it’s the highest percentage ever offered in the history of the network marketing industry. Now get this, there’s no selling involved at all and the price is affordable and not even close to what most of those companies are charging out there. The prospective customer starts by being directed to a website, once there he signs up for a FREE 37 Minute Tele-seminar. The product “Ultimate Marketers Tool Box” is like a personal digital library of the most effective marketing strategies known to man. It’s the digital product in the virtual back office of 1StepSystem. The marketing strategies and tools provided along with proprietary marketing software in the box are responsible for hundreds of millions of dollars worth of sales in any business, online or off. "I don't even need to communicate with my prospects, and they send me $500 directly into my account," says Dawn Henderson. "On my first sale, I practically made back all the money I initially laid out, and I did that in less than an hour after I joined." Laura Goodman said, "I have tried so many other MLM & Network Marketing opportunities and had always failed. This is the first time I have ever had success at it, and it's the least I've ever had to work." According to David Track, Leading QA for the 1StepSystem, "I would easily pay $500 for the "ultimate marketer tool box" which consists of proprietary software and other marketing tools designed to help increase sales in any business, whether online or off. Being the owner of an invention marketing company, it has already helped us immensely in our marketing efforts, and has also assisted me in rapidly growing the 1StepSystem business. In fact, I am already earning more with the 1StepSystem then I do at my own company, and I started 1/28/06!" When I looked into the 1StepSystem for the first time it was back on February 8th. I did a Google search after receiving an email from a fellow marketer. When I did the Google search it, if you can believe this, only brought back (1) link! That’s right (1) link that happen to be to a thread in a pretty well know Forum. It was the standard beginning thread, “Does anyone out there know anything about the 1StepSystem”? To which there were about 4 responses and 2 more questions. The responses seemed favorable and one of them even included a phone number so I gave the fella a call. He fed me with a head full of knowledge about the program and I really considered joining – but it was a little more investment than I could make without the approval of the banker (my wife) so I had to wait. While waiting I talked myself out of doing it – figures huh. Well I went back to the Net a week or so later and Googled the 1StepSystem again and you know what, I came back with 400+ links!! I started checking them out and you wouldn’t believe the forum entries now, this guy made $4350 in 5 days, this other lady made $3,000 in her first 24hrs and this fella over here’s made over $11,000 in the last 2 weeks. Well, that put me over and now I’ve invested in the 1StepSystem too, and now I’m building up one of those “I made $XX, XXX in this many days” stories myself!